Una Celebración de Innovación, Bienestar y Estilo de Vida en Ferrari Marbella

At Ferrari, performance is a way of life—and it doesn’t stop at the engine. It’s in how we move, how we live, and how we push ourselves every day. That’s why we were proud to host an exclusive wellness and innovation event at our dealership in collaboration with Technogym, Ferrari’s official wellness partner and a global leader in smart fitness technology.

This event marked a perfect synergy between two Italian icons—Ferrari and Technogym—both committed to excellence, innovation, and the pursuit of peak performance.

A Unique Evening for Our Most Valued Clients

Held at our official Ferrari dealership in Marbella, the day was an intimate and luxurious gathering designed to offer our select clients a first-hand experience of Technogym’s latest connected equipment. Guests were welcomed into our showroom, which had been transformed for the occasion into an elegant, immersive wellness space.

The agenda included:

• A personalized product presentation of Technogym’s newest smart fitness solutions

• A cocktail reception with Italian-inspired hors d'oeuvres and refreshments

• A fun and engaging “Guess the Weight” challenge featuring Technogym’s innovative connected dumbbells

The event wasn't just about showcasing cutting-edge equipment—it was about creating an environment where our guests could explore the connection between performance driving and personal wellness.

Exploring Technogym’s Smart Equipment

Throughout the event, Technogym experts guided guests through interactive demonstrations of their newest innovations. From sleek aesthetics to intuitive functionality, each product perfectly embodied the spirit of Italian craftsmanship and modern technology.

Featured Technogym products included:

• Connected Dumbbells
  Elegant, digital, and fully interactive, these were a highlight of the day. Guests tested their intuition in the “Guess the Weight” challenge—proving that precision matters both in the gym and on the road.

• Technogym Treadmill
  Designed for performance and connected to the Mywellness ecosystem, this treadmill adapts to individual training needs, delivering a professional-level workout experience in the comfort of your home.

• Body Composition Analyzer
  More than just a scale, this advanced device offers a full body composition analysis—measuring fat mass, muscle distribution, and metabolic rate. It’s an essential tool for those committed to wellness as a lifestyle.

These intelligent machines are not only state-of-the-art in terms of technology, but they are also designed to complement modern luxury spaces—whether it’s your home gym, garage, or personal studio.

The Ferrari Lifestyle: Beyond Driving

As Ferrari owners and enthusiasts know, performance isn’t limited to the vehicle you drive—it’s a philosophy. With Technogym’s presence at the event, we introduced our guests to a new dimension of the Ferrari lifestyle: one that values health, balance, and personal excellence.

The partnership between Ferrari and Technogym isn’t just symbolic—it’s deeply aligned. Both brands represent the pinnacle of Italian design and engineering. Together, they offer clients an opportunity to pursue not just speed, but wellness, precision, and performance in every area of life.

Learn more about Technogym and their innovative fitness solutions here.

We’re proud to have created an event that went beyond expectations—a mix of technology, elegance, and connection. Guests left inspired, informed, and excited to explore how Ferrari and Technogym can elevate their everyday lives.

At C. de Salamanca | Ferrari Marbella, we’re more than just a showroom—we’re a destination for experiences that reflect the values and passions of the Ferrari community.