At C. de Salamanca Ferrari Marbella, we had the honour of inviting a select group of clients to experience the unique Esperienza Ferrari Welcome to Maranello. Over the course of two days of full immersion in the Ferrari universe, our guests enjoyed moments of luxury, adrenaline, and tradition in the birthplace of the brand. From the very first minute, every detail was designed to offer an exclusive experience that no Ferrari enthusiast could ever forget.
The journey began with the arrival in Maranello, the city that beats to the rhythm of Ferrari engines. After checking in at the Executive Spa Hotel, the clients had the opportunity to explore the city, with its beautiful landscapes and rich automotive history that emanates from every corner. For those looking to relax, the hotel offered a session in its modern gym or a wellness experience in its luxurious spa.
As night fell, a transfer took us to the famous Cavallino Restaurant, located just across from the Ferrari factory. This iconic restaurant is a historic meeting point for brand enthusiasts, where tradition and culinary innovation merge. Welcomed with a welcome cocktail, our guests enjoyed an exquisite dinner with refined Italian-inspired dishes that delighted the senses. The evening continued on the hotel rooftop, where a final cocktail perfectly concluded a day full of emotions.
The day began with a delicious breakfast to prepare us for what would be an unforgettable day. The first stop was the legendary Fiorano Circuit, where excitement filled the air. The presentation of the Ferrari world, held in a hospitality area completely transformed for a 360° experience, was the first step in immersing ourselves in Ferrari’s legacy. The dark and immersive atmosphere heightened the intensity of the experience, making everyone feel like part of the brand's history.
Next, Jorge Clara, a professional Ferrari instructor from Scuderia Adamich, gave a briefing on Ferrari’s current range. Our clients were able to learn in detail about the brand's most notable models, such as the Ferrari Roma Spider, the 296 GTS, and the Purosangue.
The excitement reached the next level with the opportunity to test drive these impressive vehicles. The Roma Spider, an elegant V8 biturbo sports car that combines power with classic design, and the 296 GTS, with its open roof, gave the clients the chance to feel the wind on their face while driving through the scenic routes of Maranello.
Meanwhile, the Purosangue, Ferrari’s first SUV, surprised with its versatility and luxury. Additionally, the optional sunroof on the Purosangue allowed clients to enjoy the sun and views while experiencing the unique sensation of driving on the roads surrounding the city of Maranello.
The next stop took us to the legendary Ferrari Museum, where an expert guide shared the history behind each model, from the earliest cars to the most modern creations that define the present of the brand. Learning about the evolution of Ferrari was a true lesson in engineering, design, and passion for motorsport.
Throughout the day, we were also lucky enough to enjoy delicious Italian catering at the Fiorano hospitality, which perfectly complemented the emotion-filled day. The cherry on top came when, from the circuit, we were able to see the Scuderia Ferrari single-seaters racing on the track— a spectacle that left everyone breathless! Furthermore, we had the chance to cross paths with driver Antonio Fuoco, who recently won the legendary 24 Hours of Le Mans with the Ferrari Hypercar.
To close on a high note, we headed to the Ferrari Factory, where our guests had the chance to see up close the process of manufacturing engines and car production lines, from their creation to the final delivery. This visit allowed them to discover the meticulous work that goes into every Ferrari. We also had the opportunity to tour the Formula 1 department, an exclusive space where the most advanced work is carried out to keep Ferrari at the top of global competition.
The Esperienza Ferrari Welcome to Maranello was an adventure that exceeded all expectations— a journey of full immersion in the Ferrari legacy. The clients of C. de Salamanca Ferrari Marbella lived through two days filled with emotions, luxury, and exclusivity, surrounded by the history, technology, and future of one of the most prestigious brands in the world. Undoubtedly, an experience that only Ferrari can offer.