Last weekend we were in Maranello, where the Ferrari story began 75 years ago, on the occasion of one of the best enshrined events in the Italian manufacturer's new driving action agenda, "Esperienza Ferrari."
We welcomed a small group of clients on Saturday morning at the Executive SPA Hotel, the best hotel in the area recently built, contemporary style four stars superior. Where we were able to enjoy an exquisite lunch before heading to Ferrari's flagship circuit; the Fiorano circuit.
Upon arrival, we were welcomed in the new trackside lounge, where Ferrari drivers from all over Europe were present. The briefing started in the afternoon with the presentation of the 296 GTB, followed by the weekend program and driving tips. Customers divided into small groups were able to enjoy the wonderful driving experience on the road, as well as enjoy the catering and the models on display next to the building, including the SF90 Stradale and Spider, Roma, 812 GTS, F8 Spider, Portofino and 296 GTB.
One activity planned by Ferrari was a tour of the factory. We were able to see the V6 and V8 production lines, followed by the classiche department: models over 20 years old, for restoration and authenticity certification. Customers were able to see rare models where only very few units can be found in the garages of the most passionate collectors of the brand. We finished the visit with the F1 department, unfortunately we could not see the cars, present that weekend in Texas for the Grand Prix of the United States.
The return to the hotel was in the afternoon, the guests were able to enjoy the end of the afternoon to go to the gym, or relax in the SPA.
In the evening we had dinner at the Cavallino Ferrari restaurant, where we were able to enjoy some excellent dishes. The evening was extended on the rooftop of the hotel with a good atmosphere starring the dynamic group of customers of C. De Salamanca - Ferrari Marbella, accustomed to enjoy with special emotion these meetings.
After the incredible breakfast in the early morning we went to the Fiorano circuit where a thick fog was waiting for us, for safety we had to wait for the weather to clear. In the meantime we took the opportunity to visit the Enzo Ferrari museum. Legendary models, history of the brand, F1 driving simulator and much more?
Finally the weather cleared and after a specific briefing for circuit driving, the Ferraristas were able to put on their helmets and enjoy the unique experience of driving on a circuit.
We said goodbye after a fantastic lunch in the lounge. We did not leave empty-handed, in addition to the unforgettable experience, we were also able to take home the group photo that allowed us to immortalize the day with other Ferrari gifts.
It was a success and the customers left with a smile on their faces.
We are already looking forward to the next Ferrari experience, we will have to be patient and wait until 2023 for the next one.