Last
weekend took place the 296 GTS premiere in Paris. We had the chance to live
this fantastic experience at C. de Salamanca with some of our ferraristas.
Our team
composed by Alberto Peláez, Dominik Dukovski and Jessica Maury, welcomed the
special guests of C. de Salamanca at the 5-star hotel booked for the occasion,
before heading to the event venue: Parc des expositions, Porte de Versailles.
Ferrari did not choose this location by chance; it is an emblematic place in
Paris that hosts one of the most important motor shows in Europe.
Guests were
welcomed in a warm atmosphere with a glass of champagne, where they were able
to see up close and sit in the two Ferrari 296 GTB in the hall.
The
traditional Italian dinner was served just before the reveal of the 296 GTS.
Impressive light and sound effects kept all guests on their toes before the
long-awaited model appeared.
A
spectacular show was presented by Michele Aporti, Managing Director of Ferrari
West Europe. Accompanied by Francesco Bianchi (Hub FEA Director) and Mariana
Sarti (Hub FEA Marketing Director). The excitement was palpable in the
atmosphere, with the rhythm of the exchanges between the presenters and the
videos presenting the machines, with the roaring sound of the new Ferrari's
engine making your heart beat faster, putting butterflies in your stomach. This
was followed by an interactive presentation where guests had the chance to see
these magnificent Ferraris up close, and get behind the wheel to immortalise
this exceptional moment.
The words that everyone remembered from the presentation of the 296 GTS were "fun to drive", with its new V6 engine coupled to a PHEV electric motor, the car has a maximum power output of up to 830CV. The refined design lines make this model the most elegant of the convertible hybrids.