Exclusive Trip to the Origins of Ferrari: Experienza Ferrari Welcome to Maranello

There are experiences that are lived, and others that are felt. At C. de Salamanca Ferrari Marbella, we decided to offer a select group of customers an experience that goes beyond driving: an intimate access to the heart of Ferrari. Thus was born the Ferrari Welcome to Maranello Experience, two days of total immersion in the essence of one of the most iconic brands in the motor world.

First stop: The heartbeat of Maranello

From the moment the guests landed in Maranello, they knew this was no ordinary trip. This small Italian town not only breathes motor racing, it embodies it. Its pulse beats to the rhythm of Ferrari engines, and its streets tell stories of speed, innovation and glory.

Accommodation at the Hotel Executive Spa offered the first taste of the balance between comfort and sophistication. While some took the opportunity to unwind in the modern spa, others preferred to explore the town, feeling the connection between the surroundings and the brand from the very first moment.

A Dinner with History in Front of the Factory

The first night took us to the legendary Cavallino Restaurant, right in front of the Ferrari factory. More than just dinner, it was a tribute to tradition. In this iconic space, where Formula 1 legends and visionary designers have dined, our guests enjoyed Italian haute cuisine paired with anecdotes and history. The finishing touch: a cocktail on the hotel rooftop, under the Modena sky.

The Heart Races: A Day of Track and Passion

A Sensory Immersion

The next day began with a leisurely breakfast, the perfect prelude to what was to come. Our first stop was the Fiorano Circuit, a place steeped in legend. There, Ferrari's hospitality was transformed into a total immersive experience: lights, sounds and technology enveloped the attendees in a presentation that was more than just informative, it was exciting.

A technical briefing by Jorge Clara, official Ferrari instructor, prepared the guests for the most eagerly awaited part of the day: direct contact with the brand's latest models.

Driving a Ferrari: More Than Speed

Getting into a Ferrari is a sensory experience. But driving it on the roads where it was born is something completely different.

Our guests had the opportunity to test drive the elegant Roma Spider, feel the hybrid roar of the 296 GTS, and experience the versatility of the imposing Purosangue, Ferrari's first SUV. Each car offered a different personality, but they all shared the same language: that of emotion.

Past, Present and Future at the Ferrari Museum

The tour continued with a visit to the Ferrari Museum, where each room revealed fragments of the brand's DNA. From the first single-seaters to the futuristic models, the exhibition was a lesson in art, technology and obsession with excellence.

The day continued with an exquisite Italian-style catered lunch, but the real feast came later: on the Fiorano track, the Scuderia Ferrari single-seaters began to roll. As if scripted, the encounter with Antonio Fuoco — recent winner of the 24 Hours of Le Mans — raised the excitement even further. An informal chat, a photo, a handshake: small moments that became unforgettable memories.

The Place Where the Legend Was Born: The Ferrari Factory

To conclude, a visit to the Ferrari factory showed attendees the craftsmanship that turns an idea into a dream car. From engine assembly to final design adjustments, everything is done with an obsession for detail. A special moment was the tour of the Formula 1 department, a reserved space where the cutting edge of world motor racing is forged.

For C. de Salamanca Ferrari Marbella customers, this event represented an opportunity to connect deeply with the Ferrari philosophy. They experienced not only luxury and power, but also the history, innovation and soul of a brand that transcends the automobile.

Because Ferrari is not just driven. Ferrari is lived.